““We just received the magazines you sent. We are blown away, guys. This is gorgeous. Aside from immediate jealousy at the quality of the work, we are so proud to be a part of it. I hope you all are as happy with the outcome as we are impressed!”

- Emily Onkey, Bonobos Director of Marketing”

To help promote Bonobos’ line of knitwear for spring, Colin Stark Creative partnered the brand with an emerging men’s magazine, Hello Mr. 

Colin Stark Creative developed an organic editorial story with Hello Mr. featuring a men’s boxing team in Manhattan.  A custom photo-shoot featured the boxers wearing Bonobos as they practiced in the ring.  All of the clothing in the story was supplied by Bonobos and prominently featured key knitwear pieces from their spring 2015 collection.

 The story was featured in Issue 05 of Hello Mr.

 

 

HELLO MR. MAGAZINE EDITORIAL INTEGRATION PROGRAM

☺ CLIENT:  Bonobos

⚑ TALENT:  Velvet Gloves Boxing Gentlemen's Boxing Team

✎ ELEMENTS: 

  • Influencer coordination

  • Editorial endorsement

  • Custom photo-shoot

  • Social media series

  ✔ RESULTS: 

  • 1.2+ million program impressions

  • Custom content served on social media for 2+ weeks